Keller Electric Logo

Keller Electric is an one-man, Austin based electrician by the name of Joe Keller. He served in the US Navy aboard the Tecumseh submarine, where he learned his trade as an electrician. When he approached me for the logo, he asked that I incorporate the crew patch (top half) and pin (bottom half) into a logo. While other graphic artists might not consider it a great design, it does create a rather striking image, especially emblazoned on the side of his van.